Movie Marketing II: Trailers

Continuing our conversation of how movies are marketing, we turn now to what people have the most contact with: movie trailers. A trailer is the truest form of visual adaptation. Where a product has a poster or albums have singles, motion pictures have theatrical trailers. Trailers, from original teasers to final TV spots, serve as tools of information for the majority of movie goers who do not research films themselves, giving trailers the power to make or break how audiences perceive a movie when they make that decision to buy the ticket. As a case study for this power, I'm going to examine the progression of trailers for the upcoming release Green Lantern.