Film is a mysterious industry, both in production and story value. It use to be that the mystery of how movies were crafted was part of their appeal, but in today's world of the internet few secrets remain about the process of making a movie. What filmmakers do hold on to, though, is the mystery of the screen. High profile films like The Dark Knight Rises or The Amazing Spiderman have a hard time staying ahead of bloggers who would spoil secrets, but sometimes it is those secrets that make a film so great. In this third installment of Movie Marketing, we'll examine keeping Mystery alive and how it relates to the different levels of spoilers.
